How do we help nature, wildlife and people thrive together in an enduring way? That’s the challenge the staff and board of WWF-Canada are tackling as we implement our bold five-year plan.
The answer? Identify current, emerging and looming threats in Canada, and drive the relevant professional, political and community forces to implement evidence-based solutions — then expand them.
Our work benefits the amazing living things in Canada, including polar bears, salmon, caribou, whales, cod, tiny freshwater species, and the people who depend on them.
It enhances iconic places across the country, including Arctic areas where wildlife and people converge; the Bay of Fundy, with the highest tides in the world; the least-touched wilds of the West Coast; the Grand Banks off Newfoundland; and the lakes, rivers and tributaries that are the lifeblood of the country.
Thank you for your support. Your commitment will help us build on our successes this past year and achieve even greater conservation impact. Because we are all wildlife.
At WWF-Canada, we know that healthy ecosystems and prosperous economies go hand in hand. That’s why we’re working to ensure Canada’s wild spaces teem with biodiversity, while truly sustainable industries provide livelihoods for generations to come.
If you love it, you safeguard it. That’s why WWF-Canada aims to inspire 3.5 million Canadians—one in ten people from coast to coast to coast — to forge a deeper connection with nature.
WWF-Canada’s work is made possible through the generous contributions of individual donors, corporate partners, foundations and organizations. We are deeply grateful for your trust, commitment and recognize your role in our achievements this past year. Thank you for your gift to nature and for believing in our mission to build a future in which people and nature thrive
Key areas of focus include expansion of our efforts in the Arctic, work today expanding marine protected areas, freshwater health and threats assessments, mapping of renewable energy opportunities and expansion of various community-based programs such as Great Canadian Shoreline Cleanup.
We are also consciously investing the funds on projects that donors have specifically targeted in our conservation program areas, resulting in a reduction of our restricted fund balances.
Fundraising efforts for fiscal 2016 produced great results from our CN Tower Climb for Nature and other community programs, and weaker results in our legacy and major-gifts areas. This is connected to the transition to our new strategic plan and we expect to see renewed fundraising revenues in the coming year now that the plan is entrenched.
As a result of lower revenues, our fundraising ratio increased from 22.5 to 25.4 cents per dollar raised for fiscal 2016. We’re confident this ratio will decline next year as our revenues recover to historical levels.
Our teams, resources and funds are in a strong position to continue making a significant difference to conservation in Canada and internationally. As always, we remain committed to fiscal responsibility and accountability, ensuring that your support is prudently spent to build healthy ecosystems, strong local economies and community well-being.