2016 WWF-Canada Annual Report

President’s message

WWF-Canada works toward:

  • All freshwater ecosystems and the wildlife that depend on them in good condition.
  • Healthy marine ecosystems on all three coasts.
  • A vibrant and ecologically sound future for the Arctic.
  • Resilient communities across the country that enhance nature.

How do we help nature, wildlife and people thrive together in an enduring way? That’s the challenge the staff and board of WWF-Canada are tackling as we implement our bold five-year plan.

The answer? Identify current, emerging and looming threats in Canada, and drive the relevant professional, political and community forces to implement evidence-based solutions — then expand them.

Our work benefits the amazing living things in Canada, including polar bears, salmon, caribou, whales, cod, tiny freshwater species, and the people who depend on them.

It enhances iconic places across the country, including Arctic areas where wildlife and people converge; the Bay of Fundy, with the highest tides in the world; the least-touched wilds of the West Coast; the Grand Banks off Newfoundland; and the lakes, rivers and tributaries that are the lifeblood of the country.

Thank you for your support. Your commitment will help us build on our successes this past year and achieve even greater conservation impact. Because we are all wildlife.

signature, David Miller

David Miller,
President and CEO

This year’s conservation achievements

At WWF-Canada, we know that healthy ecosystems and prosperous economies go hand in hand. That’s why we’re working to ensure Canada’s wild spaces teem with biodiversity, while truly sustainable industries provide livelihoods for generations to come.

Breakthrough for Arctic wildlife after more than 40 years

For 40 years, Inuit leaders have been trying to persuade governments and corporations to protect the Lancaster Sound region of the Arctic.

Lancaster Sound is one of the richest marine ecosystems in any of Canada’s three oceans. Almost one-fifth of the Canadian beluga whale population migrates through there each year, and 70,000 narwhals — three-quarters of the global population — return to their favourite spots in this area. The region also boasts millions of seabirds and one of the highest densities of polar bears in Canada. It anchors the southern part of the Last Ice Area, the only Arctic area expected to retain its summer sea ice to 2050. As climate change melts ice throughout the northern hemisphere in the next three decades, the Last Ice Area will become crucial for ice-dependent wildlife and important for communities that depend on that habitat.

But you wouldn’t know any of this from the decades of dithering and delays in protecting Lancaster Sound. In 1971, the Canadian government gave Shell Canada Limited 30 permits to explore for oil and gas within the area proposed for protection by local organizations such as the Qikiqtani Inuit Association. The government was supposed to revoke the permits in 1979 after they went unused, but never followed through. Despite repeated efforts to remove the permits in the nearly 40 years since, the threat of fossil-fuel development remained over the region and blocked efforts to turn the area into a National Marine Conservation Area — an aquatic national park.

Polar bears, Nunavut

It was clear to WWF-Canada that without a new approach, we risked going another 40 years without action. So, with support from the Gordon and Betty Moore Foundation and more than 5,000 individuals who donated and backed the push to protect Lancaster Sound, WWF-Canada collaborated with Ecojustice, a group of legal experts specializing in protecting nature, to launch a lawsuit against Shell and the government of Canada in April of 2016. The lawsuit targeted the expired permits and raised awareness about the need for a larger conservation area around Lancaster Sound. It got the attention of Shell and the government, and gave them a deadline to act.

Just a few months after the launch of the lawsuit, Shell finally agreed to relinquish the permits. The climax was an extraordinary scene at WWF-Canada’s Ocean Summit in Ottawa, held on June 8, World Oceans Day. To kick off the summit, WWF-Canada president and CEO David Miller hosted Shell Canada’s president, who announced the oil company had given up exploration rights in the region, which freed-up 8,600 square kilometres for protection. Catherine McKenna, Canada’s minister of the environment; Dominic LeBlanc, minister of fisheries and oceans; and Carolyn Bennett, minister of indigenous and northern affairs, were among those present who celebrated. The ministers praised the result and pledged to declare the Lancaster Sound NMCA quickly. WWF-Canada expects an official declaration within months, which will protect an area about twice the size of Nova Scotia and more than double the ocean space protected by Canada. This will help Canada meet its national and international commitments to boost protection from one per cent of the country’s ocean territory now to five per cent by 2017 and to 10 per cent by 2020.

Sustainability milestone for Newfoundland cod

The unsustainable harvesting of seafood to meet global demand is one of the biggest threats to healthy ocean ecosystems.

For one of Canada’s iconic fish species, Newfoundland cod, that demand provoked an ecological and economic disaster. Starting in the late 1980s, cod stocks around Newfoundland plummeted as a result of historical overfishing and changing environmental conditions. In July 1992, the federal government declared a moratorium on fishing northern cod, throwing an estimated 30,000 people out of work. Many devastated communities feared that cod had been pushed to the brink of extinction as stocks continued to decline even after fishing was shut down.

Almost 25 years later, independent assessments confirm that some Newfoundland cod stocks are rebounding. To ensure that the cod fishery would be rebuilt sustainably, WWF-Canada, in partnership with Icewater Seafoods Inc., started a Fishery Improvement Project (FIP) in 2010 for a southern Newfoundland cod fishery, known as 3Ps. The purpose of a FIP is to improve a fishery so that it can enter the Marine Stewardship Council (MSC) certification process. MSC certification is recognized internationally as a highly credible standard for sustainable fishing.

Colourful houses along the cliffside, Newfoundland

The FIP brought together communities, industry, fish harvesters and government, and it was successful in demonstrating that it is possible for struggling fisheries to recover so that both nature and communities reap long-term benefits. And in March 2016, southern Newfoundland 3Ps cod became the first Canadian Atlantic cod fishery to achieve MSC certification as sustainable and well managed. The fishery currently provides MSC-certified cod to markets in Canada, the United Kingdom and the United States.

The FIP received financial support from the Sustainable Fisheries Fund program of the Resources Legacy Fund and the Department of Fisheries and Aquaculture in Newfoundland and Labrador. Many other groups came together to support our work on southern 3Ps cod, including Ocean Choice International, the Fish, Food and Allied Workers, the Marine Institute of Memorial University of Newfoundland, Fisheries and Oceans Canada, High Liner Foods Inc., WWF-UK, and WWF-US.

Many individuals also donated to make a real difference by making possible WWF-Canada’s work building sustainable fisheries for community prosperity.

Troubling trends revealed in national watershed assessments

For the first time in 2016, according to the RBC Canadian Water Attitude Study, Canadians ranked climate change as the biggest threat to our freshwater

For this reason, and others, it has never been more urgent to have an understanding of the current condition of our freshwater ecosystems.

The water we drink and swim and play in, and use to grow our food, power our homes and support our industries is at risk. While Canada is a nation of thousands of rivers and lakes, we know very little about the health of our waters and the threats they face. Without knowledge, protecting this important natural resource is proving to be very difficult.

There are organizations working to collect data through local water-monitoring initiatives, but there’s little consistency in how the information is being collected and interpreted. There lacks a national framework for collecting and analyzing water data. Without information about the health of our freshwater ecosystems, we are unable to make smart water-management decisions.

Without a picture of the conditions of Canada’s waters, we are not aware of other issues that might be impacting them. By painting this broader national picture, we can more clearly see whether Canada’s overall water condition is improving or declining, whether the threats are growing or subsiding or whether there are other issues jeopardizing the health of water resources that provide invaluable wealth across the country.

To address the issue of water data, WWF-Canada developed a framework to assess freshwater health and threats. We are using it to develop the first national report of all 25 major watersheds across Canada by 2017. The methodologies were developed in consultation with a number of Canada’s leading freshwater scientists from academia, government and the not-for-profit sectors.

Spiny softshell turtle hatchling, Thames River, Ontario

In 2016, WWF-Canada reached the milestone of assessing 19 of the country’s 25 major watersheds. We have worked with hundreds of organizations and government agencies to acquire data necessary for conducting these assessments. The assessments relied on support from HSBC-Canada; Canada Steamship Lines; Gordon and Betty Moore Foundation; Walter and Duncan Gordon Foundation; John and Pat McCutcheon Charitable Foundation; Norman and Margaret Jewison Charitable Foundation; Geoffrey H. Wood Foundation; Takla Foundation and AGF Management Limited. Through their funding, WWF-Canada is able to undertake this immense task of assessing our country’s water health for the first time in one report.

With 75 per cent of the watersheds now assessed, a troubling national trend is being revealed. We’ve found that there’s a pronounced lack of available and accessible data on the health of the watersheds. In the 19 major watersheds assessed to date, we did not have enough data to confidently assign an overall health score for 10 of them. We simply do not have enough information to make sound decisions to protect our water.

This trend is worrisome as the overall threat scores for watersheds assessed to date is high in six watersheds and very high in four.

WWF-Canada is working to increase monitoring in the watersheds where the need is greatest. Through the 2015-2016 Loblaw Water Fund, supported by Loblaw Companies Ltd., 16 grant recipients (totalling $350,000) worked on projects that relate to the health and threats indicators included in our Watershed Reports. This includes activities that improve any of the four health indicators such as water quality and water flow, or reduce one of seven threats, such as pollution, habitat loss and climate change. Together with community water stewards across the country, organizations and WWF-Canada supporters, we will continue with our goal to see all of Canada’s waters in good condition by 2025.

Students from Crescent School in Toronto learn how to monitor for benthics with Loblaw Water Fund grantee EcoSpark

Canadians help tiger populations grow for first time in history

In 2010, the global wild tiger population hit an all-time low. The population had plummeted by 97 per cent, from 100,000 wild tigers 100 years ago to only 3,200 in 2010.

Poaching remains the primary threat, with every part of the tiger – from its whiskers to its tail – traded in illegal wildlife markets.

On top of that, more than 90 per cent of the tiger’s historical range has been lost or degraded as a result of human activity – mainly the clearing of forests for agriculture and timber, as well as infrastructure development.

As top predators in the food chain, tigers help keep their habitats balanced by preying on other animals – mostly herbivores. Too many herbivores would lead to overgrazing and degrade the ecosystem.

To protect just one tiger, we have to conserve around 10,000 acres of forest. These forests sustain not only tigers but countless other species and people.

Tigers also help stimulate the local economy through responsibly managed tourism, and tiger conservation projects provide sustainable livelihoods for local communities.

Alarmed by the drastic decline in 2010, WWF and the governments in the 13 countries with tiger populations committed to a goal – known as Tx2 – to double the wild tiger population by 2022, the next Chinese year of the tiger.

To reach this goal, WWF-Canada is working with partners on wild tiger conservation projects in Nepal. Our efforts include population monitoring, anti-poaching operations, tiger-habitat improvement projects, awareness-raising campaigns and training for local communities as citizen scientists.

Bengal tiger, Bandhavgarh National Park, India

And this year, we received hopeful news that all our hard work has finally started to pay off. In April 2016, it was announced that for the first time in a century, the global wild tiger population has increased.

Globally, the wild tiger population has reached almost 3,900. In Nepal, we’ve managed to stop the rapid decline of tigers over the past six years. The population has risen from 121 to 198 wild tigers – an increase of more than 60 per cent.

This success is the result of years of work to designate key habitats and corridors as protected areas, increased security from the Nepalese army, new habitat management activities within the protected areas, and engaging locals in conservation practices.

While the rise of global tiger numbers demonstrates positive momentum and proves that we can make a difference, our work is not yet done. This year marks the halfway point of the Tx2 timeline, but we are only one-fifth of the way toward doubling tiger numbers by 2022.

Thanks to the 3,515 supporters who donated to this past spring’s tiger campaign, and to Patricia and Alan Koval, dedicated conservation supporters who generously matched the first $75,000 raised, we can continue working towards that goal.

People & Community

If you love it, you safeguard it. That’s why WWF-Canada aims to inspire 3.5 million Canadians—one in ten people from coast to coast to coast — to forge a deeper connection with nature.

More than 400,000 people deepen connection to nature

The challenges facing nature are urgent and real. If current trends continue, only one third of the world’s species populations that existed in 1970 will remain by 2020.

That’s two-thirds of life on this planet, gone in 50 years. While the degradation of far-off wild places may feel removed from our day-to-day lives, the major issues affecting the environment today — climate change, pollution and destruction of habitat — are also being felt in our local communities, backyards, parks, rivers and streams.

Animals and insects that were once plentiful in our neighbourhoods are getting harder to find. Seven of 18 species of bats in Canada are listed as at-risk, and pollinators such as bees and butterflies – species that play a key role in producing the food that sustains us – are in decline.

To ensure nature thrives, Canadians need a deeper understanding of how our actions affect the wildlife and places we value, and make caring for nature a part of our daily lives.

Students from École de l’Assomption, a Go Wild grantee in Fabre, Quebec, plant shrubs

That’s why by 2020 WWF-Canada aims to engage 3.5 million Canadians – one in 10 people in the country – in ways that deepen their connection to the natural world. Since 2015, nearly 450,000 people have joined WWF-Canada’s nature-connected movement of individuals, students, teachers, businesses, scientists, volunteers and communities taking meaningful action for our environment.

Volunteers with Loblaw Water Fund grantee Save our Seine plant a rain garden in Winnipeg, Manitoba

Through programs such as Go Wild, Loblaw Water Fund, Living Planet @ Work, Schools for a Living Planet and Ottawa Wave Makers, 70 community and school projects empowered Canadians from coast to coast to coast to help wildlife flourish in their communities, lakes, rivers and oceans with support from Loblaw Companies Ltd., TELUS, RSA Canada, HP Canada, OLG and Impact HUB Ottawa.

Members of the community build bat boxes with Go Wild grantee Wahnapitae First Nation

In Annapolis, N.S., for instance, youth monitored aquatic species at risk while students in Fabre, Que., planted shrubs to stabilize a riverbank habitat. Local conservation efforts tracked people’s recreational activities to learn where humans overlap with known grizzly habitat in Lillooet, B.C., created native prairie pollinator gardens in Regina, and built nesting boxes for endangered bat populations in Capreol, Ont. By establishing 156 water quality monitoring stations across the country, citizen scientists are promoting freshwater health for wildlife such as turtles, beavers, salmon, frogs and waterfowl. And in our nation’s capital, innovative projects are connecting people to our oceans through efforts such as a digital sustainable seafood guide, testing for microbeads and more.

Volunteers at the Great Canadian Shoreline Cleanup in Toronto

As part of the Great Canadian Shoreline Cleanup, a joint initiative with Vancouver Aquarium, 59,136 volunteers removed 175,932 kilograms of waste along 3,211 kilometres of shoreline – roughly the distance between Vancouver and Thunder Bay, Ont. Shoreline Cleanups as far north as Iqaluit made communities look better and made life better for species such as seals, belugas, narwhals and walrus, all of which risk eating or getting tangled in litter.

Climbers at the 2016 CN Tower Climb for Nature in Toronto

When Canadians weren’t setting new records for length of shoreline cleaned, they were getting active in other ways for nature. Corporate teams tackled the River Quest Canoe Challenge and plunged into Lake Ontario in February for the Polar Dip. And nearly 7,000 people registered for the 2016 CN Tower Climb for Nature, taking a combined 12,432,000 steps up Canada’s tallest landmark to raise more than $1.2 million for WWF-Canada’s conservation efforts.

By exploring their wild side, Canadians are proving they Count for Nature.

Our Donors & Supporters

WWF-Canada’s work is made possible through the generous contributions of individual donors, corporate partners, foundations and organizations. We are deeply grateful for your trust, commitment and recognize your role in our achievements this past year. Thank you for your gift to nature and for believing in our mission to build a future in which people and nature thrive

The following recognizes those who have contributed more than $1,000 in support—through financial donations, sponsorship, donated media, advertising, and other gifts-in-kind—between July 1, 2015, and June 30, 2016. We are deeply grateful for your trust and commitment.


A plus sign (+) following a name recognizes in-kind donations or donated media.

A degree symbol (°) following a name recognizes cash plus sponsorship and/or in-kind donations.

An asterisk (*) following a name recognizes sponsorship or sponsorship plus cash donations.

Gifts received after June 30, 2016, will be gratefully acknowledged in the 2017 Annual Report.

Above $1,000,000

Loblaw Companies Limited

$500,000 – $999,999

Bell Media +

Gordon and Betty Moore Foundation

NewAd +

Rogers +

$100,000 – $499,999

Captivate +

Clif Bar and Company °

Domtar Inc. °

The Gordon and Patricia Gray Foundation

The Government of Canada’s Habitat Stewardship Program for Species at Risk

Green Living Enterprises Inc. +

HP Canada °

Moment Factory +

NEO Traffic +

Oak Foundation

Ontario Lottery and Gaming Corporation °

Pattison +

RBC Foundation °

RSA Canada


TorStar +

Zoom +


Estate of Madeleine Barone

Estate of Margaret Anna Downs

Estate of David Roland Jaeger

$50,000 – $99,999

Alan and Patricia Koval Foundation

BMO Financial Group

Coca-Cola Canada °

Dynamic +

Government of Newfoundland and Labrador

Scott and Ellen Hand

Rosamond Ivey

Lindt & Sprungli Canada

Mike and Martha Pedersen Foundation


The Salamander Foundation

Shaw +


Estate of Christopher Ross Gillespie

Estate of Phyllis May Violet Ridgley

Estate of Marguerite Regina Russell

Estate of Audrey Isobel Grace Sillick

$25,000 – $49,999

Active America Corp.

Adventure Canada +

The Barrett Family Foundation

Bullfrog Power °

Canada Steamship Lines


Copernicus Educational Products

Bob and Gayle Cronin

Claude Giffin

Government of Canada - Environment Canada

Government of Canada National Conservation Plan

Koru Distribution

Arthur and Sonia Labatt

Micrylium Laboratories Inc.

Outfront +

Serdy +

Mr. Gary Slaight

Symcor Inc.

The Printing House Limited +

Toronto Life +

Torys LLP +

Elisabeth Wiles

Patrick Winder


Estate of Richard Michael Eaton

Estate of Brent Joseph Mercier

Estate of Frances Gavet Morris

Estate of Elizabeth Mary Kwan San-Tao

Estate of Lois Anne Sellers

Estate of Paula Maria Tessmann

Estate of Marjorie Anne Thorpe

$10,000 – $24,999

The Airlie Foundation

Shreyas and Mina Ajmera

Karen and Bill Barnett

Sonja I. Bata

Bentall Real Estate Services L.P.

Calendar Holdings LLC

Cement Association of Canada *


Clear Channel +

Cole Media +

Caroline Condon

Corus +

Michael and Honor de Pencier

Emaral Investments Inc.

Gateside Foundation K and V at the Strategic Charitable Giving Foundation

Government of Yukon

Hewlett Packard Enterprise Canada°

Erin Hogg

Holt Renfrew & Co. Ltd.

Donna Holton

Cynthia Hunter


Richard M. Ivey

Jackman Foundation

The John and Pat McCutcheon Charitable Foundation

John and Sheila Price Family Fund at Aqueduct

Arthur and Sonia Labatt

Maple Leaf Foods ˚

Don McMurtry

Mr. and Mrs. S. Mehta


Jane Moore

New Roots Herbal Inc.

Nordic Council of Ministers

The Norman and Margaret Jewison Charitable Foundation

Notable.ca +

Patrick and Barbara Keenan Foundation

Pratt & Whitney Canada *

Pro-Tam Inc.

Shaw Communications Inc.

St. Joseph +

United Nations Environment Programme (UNEP)

Barbara Vengshoel

Via Rail Canada Inc. +

Walter & Duncan Gordon Foundation

W.C. Kitchen Family Foundation


Estate of Elizabeth Anne Cook

Estate of Antonia Domenica Dominato

Estate of William Gordon Duncan

Estate of Edward Peter Thurlow Gage

Estate of Janey Kinnley

Estate of Dorothy Walker

$5,000 – $9,999

Anne Marie Peterson Legacy Fund at the Calgary Foundation


Aqueduct Foundation – Jeanne Edwards Fund

Atedra +

Blakely & Associates Inc.

Rudi and Karine Blatter

Bonnie Boucher

Carter Layne Charitable Fund

Marilyn Cook

Iris Demandt

Diamond Estates Wines and Spirits +

Roger and Janet Dickhout

Dieter W. Menzel

Marna Disbrow

ELPIS Foundation

Four Seasons Hotels and Resorts +

G Adventures +

George Shapiro Fund at the Strategic Charitable Giving Foundation

Government of Nova Scotia – Economic and Rural Development

Grassroots +

Jason Ray Design

Brian Lawson

LGL Limited Environment Research Associates

Curtis McCoshen

Myron Zabol Photography +

Ontario Power Generation Employees’ and Pensioners’ Trust

Pelmorex +

Power Corporation of Canada

The Rix Family Foundation

Sanjay Sen

Ed Stahl

Stella & Dot – Chantal Wall +

Pablo Suarez

Universe +

Roeland Val

Mary Wallace

Joanne Wright

Yahoo +

Zenan Custom Cresting Inc.

Zoomer Media +


Estate of Wendy Joy Baker

Estates of David and Paula Blackmore

Estate of Irene Alberta Bodner

Estate of Joyce Elaine Ford-Watmore

Estate of Isabel Margaret Graydon

Estate of Edwina Lilian Hart

Estate of Arlene Muriel Kinsley

Estate of Christine Meyer

Estate of William Donald Ross

Estate of Sandra Marilyn Smith

Estate of Ilse Williams

$1,000 – $4,999

Abraham Vermeulen Medical Professional Corp


Adam Beck Junior Public School

Lesya Adehlph

Agnico-Eagle Mines Ltd

Matthew Airhart

Barbara Alderson

Reya Ali-Dabydeen

All Charities Campaign – Manitoba

Heidi Alston

Ira Tim Ames

Leslie and Marlene Amoils

Lisa Anderson

Karen Anhorn

Shauna Argo

Cynthia Arnold

Art of Ray Caesar+

Peggie Aspler

ATCO Energy Solutions, ATCO EPIC Campaign


Karen I. Backmann

Mr. & Mrs. D. L. Bacon

Lillian Ruth Ball

Dr. Glenn S. Bauman

Magnus Bayne

BC Plant Health Care Inc.

Colleen Beaumier

Dr. Cynthia Beck

David Beldeure

The Benjamin Foundation

Jim Bertram

Carol Bettac

Edith Bevington

C. Bilous

Evelyn Bishop

Colin Bisset

Maarten Bokhout and Helena McShane

John Bonnycastle

Pamela J. Botting

Pamela Boulter

Walter M. & Lisa Balfour Bowen

Ryan Boyd

Craig Bradley

Marian Bradshaw-Knapton

Joseph and Margaret Brazier

The Brierley Wennberg Charitable Fund, Michael D. Wennberg & Anne B. Menzies

Maureen Briscoe

Michael Brisseau

Frank Brookfield

Tracey Brooks

Leanne Brothers

Ms. C. L. Brown

Nancy Brown-Schoenfeld

Julie Brusse

Cheryl Budge

Linden Buhr and Glen Buhr

Donna Bull

Burgundy Asset Management

George and Martha Butterfield

CAA South Central Ontario

Dr. Monika Caemmerer

Ray Caesar

Robin Cameron

Andrew Campbell

The Canada Life Assurance Company


Sylvia Carlton

Betty Carlyle

Kathleen Carrick

Ruth Carrier

Tim Cassidy

Chris Cathcart

Chris Cathcart and Kelly Durant

David and Erika Chamberlain

Guy Chamberland

Kent Chan

Dhruv Chawla

Rachelle Chevalier

Chimp Foundation

Cinders Fund at The Edmonton Community Foundation

Kathleen Clarke

Robert Clarke

Cathy Clayton and John Denholm

Colleen Snipper Memorial Fund

Carla R. Conkin

Jennifer Connor

Brian Coones

R. J. Corby

Corby Spirits and Wine Limited+

Anthony Corrente

David Corrigan

Ms. Christine Costa

Mike Couvrette

Frances Cowan

Patricia Coyne

Lucille Cregheur

Nicholas Cristoveanu

Kathryn Currie

Sowmya Dakshinamurti

The Darlene Varaleau Charitable Trust

Alan Darlington

Yolanda Dasselaar

James David

Susan Davies

Derek G. Day

Dr. James Day

Rita DeBortoli

Dawne Deeley

Brenda Derbyshire

The Diana Dron Charitable Foundation

Guy Dine

Patricia Doherty

Graham Dolby

Martin Donegani

Diane Donley

Linda Doran

Diane Doucet

Keith Downton

June Doyle

Drake General Store+

Jean Draper

Dr. and Mrs. William and Jinnie Draper

David Driscoll

John Drolet

Diana Dron

Mr. Peter Droppo

Tim Durrant and Linda Austin

Cynthia Dwyer and Peter-John Durrell

Vera Dyer

Dr. Jos J. Eggermont

Ann and David Einstein

Toufiq Elahee

Elisabeth Fulda Orsten Family Fund at the Strategic Charitable Giving Foundation

EnCana Corporation

En Tour Artist Products Incorporated


Entomo Farms+

George Erasmus and Sandra Knight


Philip Evans

William Evans

Exhibition Place+

Rolf and Tania Fabricius

Fath Group/O’Hanlon Paving

JoAnn Fath-Kolmes

David Favreau

Katherine Ferguson

Carolyne Ferrand

Anthony Fields

Nell Fillmore

Sheila Findlay

Wendy Findlay

Jason Fiorotto and Tory Butler

Celina Fischer

Ronda Fisher

The Flux Foundation

Carol F. Ford

Fred and Elizabeth Fountain

Basil V. Franey

Brian Frank

Jacquie and Cunningham Fraser

Ken Fraser

Paul Frazer

Colin Fyfe

Penelope Gane

Tracey Gardiner

Garneau Elementary School

Judy Garrison

Peter Garstang

Gartley Family Foundation at Toronto Community Foundation

Mike Garvey

Dr. Rosanne Gasse

Darlene Gaucher

Joanna Gaudette

Richard Gaulin

Janine Geddes

Karen Genge

David George

Gerald Sheff and Shanitha Kachan

Kathleen Gerry

Brian Gerspacher

Anne E. Giardini

Mr. Jamie Gibson

Jack Gingrich

Don Globa

Dorothea Godt

John and Sheila Goering

Jordan Golubov

Elspeth Gonzales-Moser

Lloyd Gordon

Mindy Gordon and Greg Moran

Government of Canada – Cdn Enviromental Assessment Agency

Government of Canada – Environment Canada, Enforcement Branch

Noelle Grace

Cordell Grant

Shanon Grauer

Laurel Gray

Greta Constantine+

Marjorie Griffin

Tracey Griffin

Jane Gun-Munro

Warren Harding

Andrew Harmsworth

Patrick Harrigan

Bobbi Harris

Ralf Hartmann

Iris K. Hartog

Greg Hatswell

Margaret Hawton

Leigh Hayden

Maria Hayes

Tim Hayman

Healthy Planet

Hermander Heer

Tom S. Heintzman

Heather Henson

David Hertes

Jane Hess

Marilyn Hickox

Sharon Hill

Dale G. Hjertaas

April and Norbert Hoeller

Pat Hoffman

Clara Holmes

Holy Name School

Home Trust Company

Jay Hooper

Heather Horton +

Hot, Cold and Freezing

Craig Howes

Judith Howsam

Suzanne Huett

Heather Hughes

Humberside Montessori School

Doug Hummel

Joyce Humphries

Kevin Hutchings

David Hutton

Stephanie Hutton

Hydro One - Employee’s and Pensioner’s Charity Trust Fund

Kade, Charles and Richard and Edna Iacuelli

IKEA Canada

David Inman

Interprovincial Corrosion Control Company Limited

Dr. Nancy Ironside

Emi Isabey

Melanie Isbister

Jack Donohue Public School

Laura and Colin Jackson

Lewis Jackson and Dale Gardiner

Oscar Jacobs

Ljiljana (Lilly) Jakotic

James David Charitable Foundation

James N. Allan Family Foundation

James and Wendie Harrison Foundation at the Strategic Charitable Giving Foundation

Cathy and Ronald Jamieson

Jason Denys Medicine Prof. Corp

The Jennifer Headley Fund for a Living Planet at Toronto Foundation

Sandra Jessiman

Dr. Wolfgang G. Jilek and Dr. Louise M. Jilek-Aall

Michael John

David Johnson

John Derek Johnson

Mary-Anne Johnston

Phillip Jones

Dorothy A. Cook Joplin

Annelise Jorgensen

William Kachman

Gunter Kahlen

Kalantzis Foundation

Alan Kapler

Kapoor Investments Ltd.

Kapoor Singh Siddoo Foundation

Jennifer Katzsch

Dr. Jack Keith

Hagen Kennecke

Kenneth Hoyle-Strategic Planning & Management

Rumeesa Khalid

Carolyn Kiddle

Kiessling/Isaak Family Foundation at the Toronto Community Foundation

Gary Kimmel

Dr. Richard King-Brown

Natasha Kinloch

Lee-Anne Knight

S. Jean Koetsier-Adams

Yukiko Konomi

Michele Koyle

Martin Krippl

Mr. Philippe Lagacé-Wiens

Samantha Laliberte

Anne Lambert and Tom Welch

Mhairi Lang

Pascal Lataille

Jessica Lau

Diana Laubitz

Joanne Laughlin

Paul Lavoie

Fred Law

Jason Lawrence

Jennifer Lea

Robert J. Leask

Mary Legge

Christian Lemay

Robert Lemke

Marie Leonard

Roslyn Lestition

Laura L’Heureux

Elaine Lindo

Anne Lindsay

LinkedIn Matching Gift Program

Grant Linney

Lisa Listgarten

Beatrice Loach

Dave Loader

Heather Lockhart

Priscilla Lockwood

Tracy Logan and John Hogg

Michele Longo

Dr. W. Paul Loofs

Sue Lowe

Rod Lutz

Lynx Equity

Angie Macdonald

April Macdonald

Dougal Macdonald

Lori MacEwen

Glenn Macintosh

Sheila MacMahon

Andrew MacMillan

Nancy Mainville

Jane W. Manchee

Kye Marshall

Wayne Marthaller

Francis Martin

Martindale Animal Clinic

Kathy Martyna

Simon Marwood

Chelsea Mason

Anne Matheson

Mr. Gordon Matheson

Sue and Biff Matthews

Wayne Matthews and Maureen Pennington

Kevin and Cathy McAllister

Tom H. McAthey

Martha McCall

Dr. Bonnie McCarron

Robert J. McCready

Andy Mcdonald

Gail McDonald

Sean McDonald

Marie McDonnell

Dr. Elizabeth McGill

Islay and Mike McGlynn

Jan McGregor

Marie McIntosh

Gloria McIntyre

Meredith McKague

Kelsie McKay

Kirk McKay

Anne McKenzie

Barb McLaughlin

Catherine McLean

June McLean

Anne McLellan

Margaret McMullen

Jay McMurray

Joyce McMurray

McPacific International Corp.

Deborah Mcphail

David Melone

Gordon Merrick

Meyonohk School

Michael and Honor de Pencier Fund at Toronto Foundation

Mill Street Brewery+

David R. Miller

Allen Milne

Steven Minuk

Kelly Moffatt

Helen and Stewart Moore

Brock Morris

Morrison Financial

Jane A. Mottershead

Mountain Coffee Ltd.

Jane Mowat

Mary Mowbray

Christina Mullin

Murex Canada Software Ltd

Kevin Murphy

The Muttart Foundation

My Stewards+

Robert Nadeau

Nationwide Appraisal Services

Nellis Roy Moyer & Mary Elizabeth Moyer Memorial Trust through the Victoria Foundation

Linda Nichol

Margaret Nisbet

Northam Realty Advisors Limited

Patrick Northey

Rodney Northey

Amani Oakley

Oakley & Oakley

Shelley Odishaw

Kelly Olsen

One-Eyed Dog Enterprises Inc.

Nir Orbach

Katie O’Reilly

Kenton Otterbein

Ralph Overend

Timur Ozelsel

Leslie Padwick

Matthew Paige

Sharen Parker

Pasadena Elementary School

Igor Pashutinski

Murray Paton and June Leong

Anne Patterson

Julia Pawluk

Laurie J. Pederson

Penguin Books Canada Limited+

Dennis Perry

Dawn Phelan

Marilyn Phillips

Bettie Plant

Brayton Polka

Nicholas Poppenk

Porter Novelli

Gaelle Potherat

Elizabeth Powles

The Powis Family Foundation

James D. Prentice

George Prieksaitis

Valerie Pringnitz

Provincial Employees Community Services Fund

William Quinlan

Sivaprakash Rajoo

Shannon Rancourt

Ms. Andrea J. Raper

Michel Ravani

Redirack Montreal

Elaine Reid

Thomas Richter

Riddle Room Inc.

Stephanie Riemer

Richard Rinn

Robert Bosch Inc

Dr. Mark Roberts

Christine Robinson

Susan and Keith Rogers

Melissa Rommens

Bart Rosborough

Philip Rosso and Marilyn Sanders

Jason Roth

Jim Russell

Doreen E. Rutherford

Chuck Rutledge

Elizabeth Ryan

Robert Sabourin

Maral Sadr

Salesforce.com Foundation

Robert Sandolowich

Deb Sankey

Anna and Andres Saroli

Ed Scherer

Kimberly Schofield

Scott Family

Adam Shane

Marion Shanks

Ronald Sharp

John and Marlene Shearing

Alon Shenfield

Robert Sherrin

Warren Shih

Morris Shohet

William J. Shymko

Mr. James Simpson and Mrs. A Jean Simpson

Bruce Sinclair

Stacey Sirois

Tana Skene

S. J. Skinner

Courtney Skrupski

Holly Slavik

Anne Smith

David Smith

Raymond Smith

Virginia Smith

Ann Sobey

Dianne M. Sobey

John C. Sorensen

Sourced Group

Rosemary Speirs

Grant Spicer

Judith Sproule

Devin Spurrill

St. Stephen Catholic School

Mary Steele-Thomas

Jenny Stephens

Jill Stetsko

Jacqueline Stroud

Stuart Knight Productions Inc.

John Sublett +

Maria Suchocki

Eleanor Swainson

Kevin Swanson

Carla and Gary Sywak

Andy Szandtner

Emilia Tanikie

John Teskey

Beth Theriault

Maxime Theriault

Bruce and Susan Thompson

Mary Thomson

George W. Thomson

Thornhill Woods Public School

Terry Thurston

Barb Toma

Tony and Caley Taylor Family Fund at Toronto Foundation

Toronto FC+

Toyota Canada Inc.

Tim Trant

Traveledge Ulc

Paul Treiber

Trillium School

Ken Trudgeon

Tti Canada

Robert Tucker

Elaine Tupper

Mary Turner

Hartnut Twardzik

Dr. Colin Ucar

Beth Underhill

University of Calgary – WWF Club

Rob Unruh

Léze Van Der Merwe

Peter Van Schalk

Dr. Stephanie Van Wyk

Darlene Varaleau

The Varshney Family

Velthuysen Medical Corporation

Sandra Vince

Anne Vinet-Roy

Alexandra Von Schwerin

Penny Walker

Sonya Wall

Angela Wallace

Leo Walsh

Bryon Walters

Wolfgang Walz

David Ward

Sandra Warden

Bruce Wareham

Josephine M. Warne

Harriet Waterman

Ms. Karen Webb

Gary and Marcia Wedeking

Jeffrey David Weibrecht

Ingo Weigele

Meri Rae Weisman

Colleen Wells

Kathleen Wells

Michael Wennberg

Gary Whitfield

Jeune Williams

Lorraine Williams

Ronald Williams

Janice Willson

Sarah Wolch

Davidah Wolf

Monica Wolfe

Laurel Wood

Alfred Wright

Xandrewica Corporation

Clifford Young

Young Presidents’ Organization

Kevin Yuskiw

Melodi Zarakol


Estate of Parminder Singh Bajaj

Estate of Robert Dennis Beatty

Estate of Doris Elizabeth Downs

Estate of Daisy Edith Dunlop

Estate of Francesca Mastrella

Estate of Edith Margit Steininger

Estate of Greta Lenore Timmins

Estate of Jeannette Vyhnak

Endowment funds

Endowment funds provide support for WWF’s mission in perpetuity. They are unique gifts, made from lasting commitment and deep trust.

Above $1,000,000

200 Canadians Trust

“1001” Nature Trust

Beryl Ivey Fund

Brocklehurst-Jourard Education Fund

Canadian Conservation Trust

$500,000 – $999,999

The Sobey Fund for Oceans

$100,000 – $499,999

The Kenneth M. Molson Fund for Endangered Birds

Signatures Fund

$50,000 – $99,999

Anne Marie Peterson Legacy Fund at the Calgary Foundation

$25,000 – $49,999

Sharlene Jessup Fund for a Living Planet

Ensuring a future for nature

With gratitude, we are pleased to recognize those who have included a future gift for WWF-Canada in their Will or estate plan, joining more than 1,500 other committed members of WWF’s Legacy Circle.

WWF-Canada’s Legacy Circle

Carole Ahmad

Christa Arnold

Leanne Ball

Anne Barstow

Lynda Beveridge

Jacquie Bird

Janice Brookes

Wendy Brooks

Pat Bruce

Anna Byrne

Christina Calvert

Ashley Chabot

R. D. Coates

Don Collison

Dale Colton

Maybelle Conley

Sandy Cook

Carli Costall

Deborah Courneyea

Mavis Degirolamo

Lisa Denesiuk

Dr. Veronica Devall

M. Jane Dick

Diane Doucet

Astrid Douglas

Robert Falconer and Corinne Falconer

Catherine Fox

Louise Gagne

Nancy Gagne

Shawna Gibson

Joan Gray

Anthony Griffin

Carol A. Harany

Amelia Hayden

Susan Higgins

Mandy Hoogendoorn

Eva Howe

Tamiko Hughes

Sandy Jans

Mindy Jenkins

Alex Keller

Elizabeth Kennedy

Joanne Kuly

Normand Legault

Dr. W. Paul Loofs

Janet Lummiss

Elinor Mansbridge

Patricia Marks

Phil Marsh and Cindy Petrowski

Lawrence Martin

Peter McColl

David McInnis

Mrs. Sheila I. McLaughlin

Catherine Meunier

John Moses

Kerrie Palmer

Rita Patel

Kathy Paul

Laurie J. Pederson

J. A. Pelter

Iris Penman

Wendy Percic

Andrea K. Phoenix

John Pliniussen

Barb Reich-Sander

Audrey Loeb Ross and David P. Ross

Anna Saroli

Renata Schamle

Cindy Schiller

Lola Schneider

Jack Schnell

Linda Shimek

Erika Somogyi

Virginia Steel

John Thompson

Sherry Turner

Michael Ustick

Gord Venables

Carol Watson

Pamela Williams

Karen Williamson

Frances Wood

Len Worley

Sylvia Yarmuch

Passion at work

From holding bake sales to dress-down days, companies found fun and creative ways to support WWF’s goals last year. We are honoured to recognize those whose employee-giving efforts raised $1,000 or more this year.

Corporate and employee fundraising


Bentall Kennedy (Canada) LP

Blue Ant Media

BMO Financial Group

BNP Paribas Banque Canada

BOMA Toronto

Brookfield Global Integrated Solutions

Bullfrog Power Inc.

Carillion Canada


Coca Cola Refreshments of Canada

The CSL Group Inc - Groups Csl Inc


Exhibition Place

HP Enterprise

HP Inc

HSBC Bank Canada

Independent Electricity Systems Operator (IESO)

Lindt & Sprüngli Canada. Inc


Lynx Equity Limited

Maple Leaf Foods

Marsh and McLennan Companies

Mosaic Solutions

Northam Realty Advisors Limited

OLG Casino Point Edward


Porter Novelli Canada

Portfolio Aid Inc.

PwC Canada (Head Office)

Riddle Room

Robert Bosch Inc

Sears Canada

Sun Life Financial

TELUS Corporation

The Printing House Ltd.

Top Drawer Creative

Watters Environmental Group Inc.

WSP Canada Inc.

WWF-Canada – Head Office

The 50+ club

Many, many thanks to our elite group of volunteers who each contributed more than 50 hours of their time over the past year. You’re a very special part of the WWF team.

A dagger (†) following a name recognizes volunteers who have contributed more than 100 hours of their time this past year.


Sharon Beauregard †

Stephanie Butera

Dilan Cetinkaya

Kayi Chan

Amanda Donatelli

Sylvia Douglas

Sue Grant †

Aditi Gupta

Tina Hui

Daniel Joseph

Katarzyna Kata †

John Mackie †

Helen Moustakas †

Ty Nanayakkara

Jaqueline Parker

Caleigh Perrett †

Romina Ponzielli †

Michael She †

Shrija Shrestha

Andrea Walker

Dana Warnquist †

In honour and celebration

We are pleased to recognize individuals who helped raise and inspire contributions of $1,000 or more to WWF’s conservation efforts this past year.

In memory

In Memory of Allan Arnold

In Memory of Gordon Cassidy

In Memory of Rose Chikofsky

In Memory of Dorothy Silvia King-Brown

In Memory of Peg McRuer

In Memory of Alec Parry

In Memory of Ben Sakamoto

In honour

In Honour of Hendrika Jacobs

CN Tower climbers

Dina Al-Sabawi

Steve Arnold

Robert Autagavaia

Julian Backhouse

Chris Benedetti

Jeannine Beveridge

Stephen Biro

Lloyd A. Bryant

Dr. Monika Caemmerer

Amy Castator

Philip Cha

Sonia Chedli

Katherine Cheng

Jonathan Cheszes

Heather Crochetiere

Caroline De Barra

Chantelle Debartolo

Ari Dimitraklas

Iain Doran-Des Brisay

Doug Dorsey

Vincent Dubuis

Lindsay Eaves

Victoria Elliott

Valya Fox

Lee Fraser

John Garofano

Amy Giansante

Erin Gordon

Wanda (Chow Mein) Hall

Ian Hayhurst

Sheila Holloway

Edyta Indycka

Geoff Kidder

Rob Lauer

Patti Lawrence

Marivel Ledesma

Sandy Livingstone

Jessica Lockhart

Ashley Manis

Danelle Martin

Jonathan Martonyi

Shauna-Leigh McCreedy

Anne McMahon

Anthony Merante

Alexander Metcalfe

Alex Miller

Brian Minns

A Morin

Jacob Munter

Richard Munter

Rachel Nicholas

Stephanie Norrie

K O’Connor

S O’Connor

John O’Neill

Joseph Park

Paul Pellegrini

Evelyn and Gary Perdue

Carly Pilon

Emily Pong

Maria Pueda

Kalistra Roopchan

Janet Russell

Rodney Salo

Crystal Samuel

Marty Scarlett

Werner and Inge Schmalz

Lindsay Seligman

Christian Sforza

Michael Lawrence Smith

James Snider

Reese Sommerman

Henry Song

Chris Stephens

Janice Takata-Shewchuk

Christine Teskey

Kurt Teskey

Mark Teskey

Drew Tremblay

Ernestine Underhill

Nina Varlamova

Paula Webb

Jennifer Williams

Sarah Wolch

Denise Wong

Diane Wong

Community Panda fundraisers

Adam Beck Junior Public School

K. Austin

Samantha Cava

Ezzy Lynn

Garneau Elementary School

Humberside Montessori School

In Honour of Caroline Nickerson

In Memory of Graeme Loader

Jack Donohue Public School

Kids’ Run for Nature

Meyonohk School

Mountain Coffee Ltd.

New Roots Herbal Inc.

Pasadena Elementary School

Arabella Quattrocchi

St. Stephen Catholic School

Carol Anne Ste-Marie & Marta Grímsdóttir

Stuart Knight Productions Inc.

The Dalton School

Thornhill Woods Public School

Trillium School

University of Calgary – WWF Club

With Every Dollar

Our 2016 financial results

Fiscal 2016 was the first year of our five-year plan. We increased our investment in conservation and public awareness expenditures by 9 per cent, reflecting new programs to support our strategic goals for a total of $16.7 million invested in direct conservation programs, grants, research and public awareness.
Gail Cosman

Key areas of focus include expansion of our efforts in the Arctic, work today expanding marine protected areas, freshwater health and threats assessments, mapping of renewable energy opportunities and expansion of various community-based programs such as Great Canadian Shoreline Cleanup.

We are also consciously investing the funds on projects that donors have specifically targeted in our conservation program areas, resulting in a reduction of our restricted fund balances.

Fundraising efforts for fiscal 2016 produced great results from our CN Tower Climb for Nature and other community programs, and weaker results in our legacy and major-gifts areas. This is connected to the transition to our new strategic plan and we expect to see renewed fundraising revenues in the coming year now that the plan is entrenched.

As a result of lower revenues, our fundraising ratio increased from 22.5 to 25.4 cents per dollar raised for fiscal 2016. We’re confident this ratio will decline next year as our revenues recover to historical levels.

Our teams, resources and funds are in a strong position to continue making a significant difference to conservation in Canada and internationally. As always, we remain committed to fiscal responsibility and accountability, ensuring that your support is prudently spent to build healthy ecosystems, strong local economies and community well-being.

Gail Cosman
Senior Vice President,
Operations, and Chief Financial Officer

WWF-Canada revenues and expenditures

Sources of donations and other revenues









Graph, 2016 Total Revenue

How we applied the funds








Graph, 2016 Total Expenses

Investing in conservation

Fresh water
Community engagement
Global conservation
Conservation science & raising awareness

Reports & Financial Statements

2016 Summary

Past Annual Reports & Financial Statements